What’s AR?

Remember the first time you saw that strange yellow line appear on the screen as you were watching the football game? That line, mixing the virtual and real worlds, is one of the earliest examples of Augmented Reality (known as AR).

As a general ‘definition’ AR allows you to point any mobile smart phone or tablet at a target (such as an ad in a magazine or a T-shirt logo) and be rewarded with a unique 3D and/or video experience on your device.

This unique method of enhancing—augmenting—the real world is why more and more major companies are turning to AR to communicate with consumers. Companies like Sports Illustrated (teaming with DirectTV), Walmart (cobranding with Marvel Entertainment) and Disney. They know that AR provides a strong, attention-grabbling vehicle for their messages. It makes them stand out.